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Advertising Marketing Trademark Law

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  1. Brand Monitoring: A Guide to Protecting Trademarks on Paid Search

    Since Internet advertising is fairly new, there's not a lot of case law on trademark use in search engine advertising. Trademark Law in the U.S. Trademark rights begin when you first use the mark in commerce -- for example, the date you start to...

  2. Trademark: The Next Generation

    Trademark litigation is very much a part of our lives in the interactive marketing world. Google turned my head a bit when I first saw it, particularly because of a few notable items we haven't seen before in trademark litigation.

  3. Search Headlines & Links: March 10, 2008

    Utah Amends Trademark Protection Act (But Only After Some Drama), Technology and Marketing Law Want a snapshot of the day's search marketing news? The Future of Advertising: A Conversation With Jeff Einstein, Part 1, ClickZ Experts

  4. Courts Need Consensus on Trademark Law and Search

    In most Circuit Courts – other than the Second Circuit courts in New York, Vermont and Connecticut – the findings have been that keyword advertising is a trademark use in commerce, as Eric Goldman, an Internet law professor at Santa Clara...

  5. Trademark Law - What Search Marketers Should Know, Part 1

    Part II of this article series on trademark law for search marketers will focus on tips, tactics, and resources by attorneys, search engines, and specialty services for researching, monitoring, and protecting your trademark material; along with...

  6. Search and the Law: Attorney Deborah Wilcox

    Under the general law that's been developed for comparative advertising, you would have the right to use someone else's trademark anywhere in your advertising, or anywhere on your Web site. So I would say that we both have growth, and not enough...

  7. Search and the Law: Attorney Clarke Douglas Walton

    The way that trademark law in the U.S.has been drafted and changed over time, I don't believe that selling one of these keywords to trigger advertising rises to the level of a "use in commerce. Walton is a lawyer focused on Internet and...