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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...

  3. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    She stated that audience measurement is a tool for advertising and that people using search can only do so much with SEO and SEM. Over lunch and at sponsored networking events, it seemed as if no moment was spared as industry leaders compared notes...

  4. Top Level Trends of SEM Worldwide in 2010 and 2011

    The industry is growing fast, organizations such as Search Engine Marketing Professional Organization, Interactive Advertising Bureau, and Web Analytics Association have all been working hard to establish standards and best practices in...

  5. SearchDay | The End of the Beginning

    Local Search 101, Part 1 SEW EXPERTS: SEM 101 Are you looking to venture beyond the printed yellow pages? SEMPO Names 2009 Officers Posted by Mar 4, 2009 SEMPO, the Search Engine Marketing Professional Organization, has elected a new slate of...

  6. Where's The ROI?

    Just like the car repair industry has good guys and bad guys, so does SEM. Get some help from a reputable SEM firm, test the waters, and learn how to use the analytics program best suited to your needs and business.

  7. Do We Need Educational Standards for Learning SEO? - Part 2

    However, some organizations are part of a movement to legitimize SEM as a viable and valid practice. The IAB's assorted task forces include basic search engine policies, checklists to help advertisers, search marketing how-tos, and even "a set of...

  8. What SEM/SEO Events Should You Attend This Year?

    Participants will be granted access to network with the largest gathering of search professionals, in addition to the most comprehensive SEM/SEO learning opportunity in Canada. SES is the leading global conference and expo series that educates...

  9. Search Spend Seems Healthy Despite Slowing Economy

    The North American SEM industry grew from $9.4 billion in 2006 to $12.2 billion in 2007, exceeding earlier projections of $11.5 billion for 2007 North American SEM spending is now projected to grow to $25.2 billion in 2011, up significantly from...

  10. Finding Recession-Proof SEM Jobs

    Today, the new Search Engine Watch Job Board lists positions like Search Engine Marketing Senior Associate and Director, Search Engine Marketing (SEM) in New York, New York. There are many options for a marketer interested in getting some SEM...

  11. Making the Most of a Search Marketing Conference

    An in-house SEM may be more willing and able to elaborate on personal experience, since they are not bound by client confidentiality. Having participated in search conferences since 2003, I can say that I have learned a lot about this industry as a...