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  1. Last-Minute SEO - Here Come the Holidays!

    Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. Website visibility used to be called just SEM (search engine marketing) and SEO (search engine optimization).

  2. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    In a moment, bad news, a slip of the tongue, or bad public behavior can quickly displace positive brand sentiment with bad results in search, social media, and in the media. Most C-level executives are unaware of the impact their activity, or lack...

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    All this and much more in our quick recap of search and social marketing news and tips from the past week. Windows 8 App Refresh – Bing Search BlogBing News app is now customizable, offers offline reading, and supports RSS; Bing Maps now has...

  4. Digital Swag from SES Chicago: Free SEO & E-Commerce Takeaways #seschi

    In this week’s episode, Thom Craver and Miranda Miller shared the top news and resources from Chicago. AdChemy’s Thi Thumasathit, also a Search Engine Watch author, shares SEM advice for search marketers managing campaigns around larger retail...

  5. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    Search marketing industry association SEMPO has appealed to the FTC for a review and revision of the 2002 guidelines for search engine disclosure of paid advertisements in search results. The FTC has not officially announced a review of the...

  6. Obama vs. Romney: Search for Next President Reveals Astonishing Facts

    A considerable percentage of presidential campaigns consist of Internet search marketing strategies, as much of the country utilizes the Internet for news and searches. Search engine marketing (SEM) expenses are largely dependent upon what the site...

  7. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Just last week, the CEO of WPP, the world’s largest marketing group, told news outlets he had notified Facebook “the social network is great for branding, but not advertising. We have no more insight here at Search Engine Watch than the general...

  8. Google & Ecommerce: 10 Things Business Owners Need to Know Before July

    This is good news for merchants who are worried about spend on Google Shopping, and its impact on their marketing campaign. Google Shopping is a comparison shopping engine. Google Product Search's transition to paid Google Shopping starts in July.