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  1. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    In early July 2013, Search Engine Watch took a hard look at "How to Make Money on YouTube" and concluded: "The number of advertisers who are using TrueView in-stream ads needs to increase significantly and/or the amount of money they spend on...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Join us next month when all will be revealed next time, exclusively on Search Engine Watch. Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen...

  3. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    Google's policy on illegal drugs and psychoactive substances states that the search engine does not allow: the promotion of illegal drugs, legal or synthetic highs, herbal drugs, chemicals and compounds with psychoactive effects, drug...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    SEO (search engine optimization) is of no value if what is being optimized doesn't serve the customer in their quest for answers, solutions, and deals. For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and...

  5. Majestic SEO Adds Live Rank Factors & New Link Prospecting to Search Explorer Alpha

    My senses tell me that this is really groundbreaking - not just for SEO but for search as a whole,” Dixon Jones, marketing director of Majestic SEO tells Search Engine Watch. We don't ever expect to rival the majors, but it turns out that we do not...

  6. 11 Must-Measure KPIs for Content Marketing Success

    However, the reality with content marketing that most people are starting to awaken to, is that content has value beyond simple search engine optimization. The search community has always been infatuated with content in one format or another, and...

  7. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Practically speaking, this is to help prepare the search engine for the rise of voice search associated with mobile. Content marketing will move from buzzword to mature marketing movement in 2014. What changes you need to make in 2014 depends...

  8. Twitter Speak From @ to Z – Terms & Definitions

    As you can see, Search Engine Watch's logo shows up, rather than my photo (the top tweet is the retweet, the bottom is a normal tweet). Embedding a tweet means that you can take that tweet and put it directly into the content of an article you're...