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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Producing video content that complements and links to the new content (assuming that the content for the campaign is not a video) can provide greater visibility, especially in video search results and video sites like YouTube, which is the second...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). Search Engine Strategies: The Original Search Marketing Event In recent years, Search Engine Strategies expanded its...

  3. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    In early July 2013, Search Engine Watch took a hard look at "How to Make Money on YouTube" and concluded: "The number of advertisers who are using TrueView in-stream ads needs to increase significantly and/or the amount of money they spend on...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Join us next month when all will be revealed next time, exclusively on Search Engine Watch. Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen...

  5. States Legalize Marijuana, But Google, Facebook, Twitter Just Say No to Pot Ads

    Google's policy on illegal drugs and psychoactive substances states that the search engine does not allow: the promotion of illegal drugs, legal or synthetic highs, herbal drugs, chemicals and compounds with psychoactive effects, drug...

  6. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    SEO (search engine optimization) is of no value if what is being optimized doesn't serve the customer in their quest for answers, solutions, and deals. For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and...