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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    The more people that get annoyed by takeover ads and then jump back to the search results, the more bamboo you are building. You have the marketing team, content team, dev team, design team, etc. Google ends up dishing out more and more organic...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. Let's pause the story to consider how British Outfitters' PR disaster plays a role...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    From an SEO perspective, Google will be looking at companies that have robust content marketing efforts as a sign that they're the kind of business Google wants to support. Major 2013 changes included further releases of Penguin and Panda...

  4. Twitter Speak From @ to Z – Terms & Definitions

    Blocking someone from Twitter means you're not only not following him/her, but that person can no longer follow you, reply to you, or see your profile on a Twitter search. There are a few different OAuth authorization styles your developer can use...

  5. The Role of #Hashtags in Social Media and Search

    Recent Google updates have amplified visibility of hashtags in organic search results on Google.com as well as Google+ as demonstrated by the results of a Google search query for #milliondollarwebsites used to promote my book and Google+ Community.

  6. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Ted Prodromou: Personally, I see SEO evolving into content marketing where your goal should be to create high quality content and get as many eyes on it as you can by distributing it on popular sites using social media and paid advertising.

  7. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Content isn't 100 percent visible to search engines. B2B companies that blog generate 67 percent more leads per month than those who don't.percent of B2C marketers consider themselves effective at content marketing.percent of consumers say they...

  8. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    It allows you to claim “authorship,” which is a trust signal to Google for those who publish content on the Web, and allows businesses and authors an additional way to be found in search results. A majority of marketing and advertising execs think...