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  1. Offline and Online Conversions Tracking: Increase Your ROI

    In September, comScore and TMP Directional Marketing came out with the second wave of The Local Search Usage study, which found that one out of three Internet yellow pages (IYP) searchers visit with the goal of obtaining phone numbers (only 17...

  2. Search Marketers' Wish Lists

    Gregg Stewart, senior VP at TMP Directional Marketing Marketers can take the time to build out and optimize very granular campaigns, but they simply do not integrate well with the current editor functions.