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  1. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    Are you looking to analyze site performance, mobile, engagement, PPC, SEO, social, or display campaigns? Display Advertising Are you looking to analyze marketing campaigns and their performance? Are you trying to set marketing budgets and need to...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    British Outfitters burned through almost $10,000 on display ads that brought just a few thousand visitors, and hardly any conversions. All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    The most common active mobile ads are mobile search ads (Baidu, Qihoo360) and display ads. With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers throughout the world, especially...

  4. 5 Social Media Advertising Trends to Watch for in 2014

    While this isn'tan ad unit on Google+, it allows brands to take quality Google+ posts and advertise them across the Google Display Network. That's not to say that SEM has stagnated and development has stopped – it hasn't (enhanced campaigns anyone?

  5. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    You can do the same on your website by being aware of the paid search query parameters for your display advertising. This segment groups together all pay-per-click search traffic and all search-based display into a paid search segment.

  6. The Role of #Hashtags in Social Media and Search

    A simple click or search for a hashtag will display those using that hashtag in conversation – instantly identifying an audience with common interests. Yes, I said 'heard' because hashtags have now infiltrated contemporary culture and advertising...