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  1. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    In addition, the integration of ad campaign management for the two channels yielded 68 percent higher revenue per conversion for search campaigns when managed with social advertising, Marin said. And search campaigns that were managed alongside...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Internet Marketing is getting more and more competitive and if you want to run profitable campaigns, you need to know what your competition is doing. If possible, try to monitor your competitor's landing pages for changes including price, offers...

  3. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    Plan for these everyday moments when timing your messages for your social media campaigns. Twitter increases the effectiveness of TV advertising. Showing Twitter search statistics for the term [run], Daisley showed how Nike takes advantage of that...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Simply create new Facebook campaigns with the specific goal of lead outreach, and then tailor your KPIs accordingly. It's now possible to combine the power of Custom Audience targeting with search retargeting using a digital marketing platform.

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    All ad campaigns were immediately paused, and budgets were shifted to Twitter and Facebook to try and control the messaging. I've been thinking about our marketing campaign, and here it is! You have $20,000 for the photo shoot – make sure to get...

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    With the benefits that mobile advertising offers, such as targeting location and a large audience, advertisers and marketers throughout the world, especially in the elusive and emerging BRIC nations, should begin implementing mobile marketing...

  7. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The quality score of your AdWords campaigns. Search marketing software and service company WordStream recently announced updates to its free PPC auditing tool, the AdWords Performance Grader, which rates the current state of your AdWords account.