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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    When it comes to calculating "wins" for campaigns, these two formulas are most commonly used: Tip: Use the Triangle of Relevance Methodology to strategically achieve "magnetic" campaigns. Consider social analytics, social sign-on, ratings/reviews...

  2. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Taobao, along with your Baidu and other search campaigns should certainly give you the exposure you are looking for in China. There are many different answers to this question – from fully optimizing campaigns on Baidu, Google China and the many...

  3. Bing Social Recommends Twitterers; Paid Search Roundup; Google Transparency Report & More Search News

    Key takeaways from Facebook marketing campaigns for Einstein Bagels, Cox Cable, Pizza Hut, and Dolce Salon make your content visible and shareable; and then track your content. Yandex Adds Image, Video Search To Global Search Engine -Search Engine...

  4. SearchDay | 4 Ways That Facebook Can Make Big Money

    Local Search Tactics for Tough Economic Times SEW EXPERTS: LOCAL & MOBILE SEARCH What tactics and best practices can improve our local search campaigns in these challenging times? The version is Clickable Pro 2.0 and includes: Emerging Google Ad...

  5. Highlights from the SEW Blog: April 21-25, 2008

    New Yahoo Feature Reports Number of Discarded ClicksYahoo has been throwing out bad clicks on search ad campaigns, but now a new feature will give further insight into those clicks. Google Launches Mobile Image AdsGoogle has announced the addition...

  6. Search Marketers' Wish Lists

    Marketers can take the time to build out and optimize very granular campaigns, but they simply do not integrate well with the current editor functions. Like.com has some of the most impressive product and image search functionality.