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  1. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    Agencies should steer inexperienced customers into PPC first because it is most similar to Yellow Page advertising. As the cost-per-lead of PPC advertising becomes too high, the agency should introduce the discussion of long-term SEO and content...

  2. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Kim said PPC managers across the board use the AdWords Grader, including agencies. Search marketing software and service company WordStream recently announced updates to its free PPC auditing tool, the AdWords Performance Grader, which rates the...

  3. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    This will be the first time that this many Meetup Groups of marketing professionals, brand advertisers, agencies, and business leaders from Chicagoland have converged at one industry networking event.