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  1. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    The overview gives you a great snapshot of the people coming to your website, with Age in a column chart on the left and a pie chart showing gender on the right. Each age group is a different color and shown as a stack graph where each group is a...

  2. Mobile Advertising Measurement: Winning the Long Game

    Even in our advanced digital age, it's incredibly challenging to measure whether a user was truly exposed to an ad. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise...

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Using Visitors data in the secondary dimension opens to the door to in-depth information including demographic like age, gender, and location (must have demographic reporting enabled. You can use this data to go into a second level of PPC...

  4. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    However, as social media engagement continues to increase, including half of American adults over the age of 65, the pull from customers, employees, investors, and media can be expected to make the Social CEO among the most effective, in-demand...

  5. 5 Ways to Localize Social to Boost Relevance and Exposure

    Age If a multi-location brand has already created pages for each of its locations and set up the “Locations” relationship on Facebook, it can still benefit from using this strategy to further target the messages it sends out by segmenting according...