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  1. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Using Visitors data in the secondary dimension opens to the door to in-depth information including demographic like age, gender, and location (must have demographic reporting enabled. You can use this data to go into a second level of PPC...

  2. Demographics and Interests: Coming to a Google Analytics Profile Near You

    We already know that display advertising can target via interest and age/gender, so we’re using the same script to collect that information from our guests, even if we aren't actively participating in display advertising.

  3. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    However, as social media engagement continues to increase, including half of American adults over the age of 65, the pull from customers, employees, investors, and media can be expected to make the Social CEO among the most effective, in-demand...

  4. 5 Ways to Localize Social to Boost Relevance and Exposure

    Age If a multi-location brand has already created pages for each of its locations and set up the “Locations” relationship on Facebook, it can still benefit from using this strategy to further target the messages it sends out by segmenting according...

  5. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    The digital age hasn't eliminated the need to keep an ear to the ground to identify trends and opportunities. Social, search, marketing, PR and advertising professionals seeking ways to better frame content, data and offers can use Google Trends to...

  6. 10 Vital Steps to Building Social Influence

    If anything, in the age of authority and influence being generated though social engagement, one could say influence yields more power and is more sought after than ever.image credit: Brian Solis The dust has settled from the re-election campaign...