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  1. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    As mobile search volume rose 120 percent, one-third of last quarter's paid search spend went to mobile, according to research from Covario, a San Diego, California search marketing agency. Though paid search advertising has increased 28 percent...

  2. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013, according to a study by the Interactive Advertising Bureau (IAB) and PwC. The unprecedented revenue is due in large part to a surge in...

  3. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    While helping Panda victims, I’ve come across some glaring advertising issues that cause serious engagement problems. The marketing team drives traffic. The site that was generating $200,000 per month could lose $140,000 per month in advertising...

  4. 3 Building Blocks for Content and Search Marketing Success

    The new buzzword in marketing, "native advertising," now allows brands to distribute content more effectively (through sponsored content). The search-marketing environment that we live, communicate, and work in has changed rapidly from a once...

  5. Native Advertising for Small Business: The Missing Link?

    Native advertising is the missing link in a small business’s content marketing plan that can make it succeed. Promoted social media posts are one type of native advertising that can give content marketing strategies a competitive edge.

  6. Cross-Device Measurement: Believe the Hype

    When talking with attendees at mobile marketing conferences and events, I’ve frequently heard that the inability to identify consumers across devices is what’s preventing brands from spending heavily on mobile advertising even though they do...

  7. 3 Campaigns Your E-Commerce Account Should Have for Christmas

    The automated element of these campaign types utilizes time efficiently and allows you to use your marketing budget effectively. If you only have a product live for a short period, this is a much more efficient way of advertising on these areas...

  8. The Challenge of Enterprise Link-Building in a Content Marketing World

    Bringing all the necessary team members together to execute an initial campaign can be quite challenging, but once the company gets into a regular cadence of these content marketing initiatives, the rewards can go far beyond SEO and link-building.

  9. Last-Minute SEO - Here Come the Holidays!

    Low-hanging fruit is often a maligned term in the marketing industry, but it really is best descriptor for search terms that can bring you some fairly immediate returns. Website visibility used to be called just SEM (search engine marketing) and...

  10. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    This builds your marketing list and your own audience for future promotions. Look to run social promotion campaigns, use social advertising on Facebook, Twitter, Reddit - and content distribution channels such as Outbrain and Taboola - to build...

  11. Survey Says: Stop Making Assumptions About Your Content

    This lesson can really translate to all aspects of marketing. Amidst all the discussion, there was one specific anecdote that had seemingly nothing to do with advertising that really stuck with me. As a content marketer, I find that it’s very easy...