SEO News

Advertising Market Second Quarter

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  1. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    From the second quarter to the third, smartphone spend jumped from 11 percent to 18, while tablet has consistently accounted for 15 percent all year. Though paid search advertising has increased 28 percent from last year, CPCs fell 8 percent from...

  2. How to Run Foreign Language PPC Campaigns

    But it still only accounts for around a quarter of total usage, and this proportion is falling. A pay-per-click (PPC) campaign can help speed the process and can also be a cost effective means of advertising and building brand awareness in a...

  3. U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms

    Online bookings grew from 33% of all bookings in 2007 to 40% in 2010, and another quarter of total bookings are influenced by online customer research. Competitive brandjacking is a problem which affects almost every strong online market...

  4. Mobile Search Marketing for BRIC -- Country by Country

    With only a quarter of Brazilian households hooked up to fixed broadband, mobile Internet seems poised to connect many more to the net. Baidu comfortably controls the search engine market in China, with its 75 percent market share (Google is in...

  5. Covario Still Sees 2010 Tech Ad Spend Rising 14%-18% As Q2 Figs Show Double-Digit Growth

    Yahoo's global market reached just about 15% in the second quarter, fueled by a 34% ad spend boost in the Americas and a 26% jump for Yahoo Japan. The Mountain View-based company indeed saw its market share drop to 61% from 69% in the region - a...