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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Just try and fine-tune your approach and you'll be successful no matter what market you're trying to reach. Not only is it their home turf, but we all know that Google will favor a local over a multinational (paid search is probably the only...

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Take advantage of solutions that help you identify in-market consumers across devices so you can provide a continuous shopping experience and close the sale. Even though there was an almost unanimous consensus on the cross-screen influence of paid...

  3. What is SEM? Depends on Who You Ask

    The idea is to use search engines to market your products or services. While SEM definitions are accompanied by editorial that appear to promote SEM as a combination of paid and organic, a search results on Google or Bing predominantly present...

  4. How the 'Digital Endcap' Can Help Improve Online Retailers’ Bottom Lines

    Amazon recently made a big splash during Advertising Week, sending a signal that it intends to become a major player in this market. Where the online advertising market for retail has evolved more recently is in the middle of the marketing funnel.

  5. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Search marketing in China provides fantastic market exposure and is often the leading tool used for consumers to look into their interests. The Alibaba group in 2003 took the site to the public in a very successful strategy to compete against eBay...

  6. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Why are their ads appearing in front of 13-year-olds and people from Egypt if that isn't their target market? Facebook offers their own Insights and reports, Google Analytics added a new set of reports to help marketers more accurately measure the...