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Advertising Market Paid Search Jupiter Research

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  1. Online Ads & Search: Looking Back, Looking Forward

    The longer article also details eight "things to pay attention to" that Jupiter Research believes will be crucial for successful search marketing campaigns in 2005. Gary Stein, a senior analyst at JupiterResearch, addressed the state of the online...

  2. State of the Search Marketing Industry 2004

    According to the Jupiter Research report, Decide Interactive/24/7 Search, Did-It.com, Impaqt, Performics and AvenueA/Razorfish Search are closely grouped for top ratings in paid listings management.iProspect and Impaqt were the top ranked vendors...

  3. State of the Search Marketing Industry 2004

    As search marketing grows in complexity and advertisers increase their search budgets, we expect the market for SEM agencies will continue to expand," echoed Jupiter's Elliott. According to the Jupiter Research report, Decide Interactive/24/7...

  4. Search Engine Marketing and Branding Challenges

    Jupiter: Online Ad Market to Reach $16.1B. One of the things you can do with your brand, if you have a very well established brand with search, is you can take control of how your brand is interpreted, "said Kevin Ryan, Director of Market...

  5. Ad Agencies & Search Engine Marketing Firms Beginning to Play Together

    Advertising agencies are spending more on search engine marketing, with one in five marketers buying in excess of 1,000 keywords, according to Jupiter Research. A lot of brand name products, consumer package goods, automotive, financial services...

  6. The Search Engine Update - Number 170 - April 2, 2004

    Jupiter Research says local search will grow at a slower rate than general search advertising, primarily because local advertisers are slow to spend online.permalink) Jupiter Projects Slower Local Search Growth, Foiling High Expectations MediaPost...

  7. Affiliate Programs: Moneymakers or Brandbusters?

    It's all about negotiation," said Jupiter Research's Gary Stein, adding that compound competition in keyword advertising is difficult for a brand. Speaking with Riolo on the panel were Jamie Crouthamel, president and CEO of Performics, and Todd...