Analyst firms such as Forrester Research and Jupiter Research will need to give greater weight to proprietary technology when they release their evaluations of search marketing technologies and vendors, the Forrester Wave and the Jupiter Research...
Kevin Heisler Joins SEW as Executive EditorMost recently, Kevin was search analyst at Jupiter Research. Offline Ads Surprisingly Influential to SearchersAccording to a new study by Jupiter Research and iProspect, a surprising two-thirds of...
Along the same tangent, is the release of Jupiter Research's SEM Executive Survey Findings, and Kevin Newcomb provides significant detail in his members' only version of the article, with a more extensive look at the state of search spending today.
Minus Expenses Yahoo, Google Ad Revenues Similar While it is well known Google has higher search market share, recent analysis of profits show Yahoo's ad revenue is a lot closer than the market share would suggest.Jupiter Research blogger David...
On the organic SEO side, E-consultancy echoes Jupiter Research findings suggesting that upwards of 80% of all commercial clicks come from organic search results. The report, included in the E-consultancy Search Marketing Buyer's Guide for 2006...
Most search marketers perform an average of five job functions in addition to their core responsibilities, according to new research from iProspect and Jupiter Research. Other commonly performed tasks include marketing communications (49%), market...
Paid search will garner more revenue share than online display advertistments within five years, according to a new market forecast by Jupiter Research. The article goes on to quote Jupiter Research analyst Sapna Satagopan who offers a number of...
Today's SearchDay article, Online Ads & Search: Looking Back, Looking Forward, covers a recent Search Engine Strategies conference panel where Jupiter Research shared its findings about the paid search market.
The longer article also details eight "things to pay attention to" that Jupiter Research believes will be crucial for successful search marketing campaigns in 2005. Gary Stein, a senior analyst at JupiterResearch, addressed the state of the online...
According to the Jupiter Research report, Decide Interactive/24/7 Search, Did-It.com, Impaqt, Performics and AvenueA/Razorfish Search are closely grouped for top ratings in paid listings management.iProspect and Impaqt were the top ranked vendors...
According to the Jupiter Research report, Decide Interactive/24/7 Search, Did-It.com, Impaqt, Performics and AvenueA/Razorfish Search are closely grouped for top ratings in paid listings management.iProspect and Impaqt were the top ranked vendors...
According to Jupiter Research, for each dollar generated online, travel companies recorded an additional $5 revenue from traditional channels as a direct result of research that consumers did online. All too often, travel sites can only market...
Jupiter Research says local search will grow at a slower rate than general search advertising, primarily because local advertisers are slow to spend online. Local search is overhyped, says Jupiter Research.
Paid search spending isn't going to grow as rapidly as in the past, says a new report from Jupiter Research. Paid inclusion revenues will dip in 2004, according to Jupiter Research, due to the dropping of LookSmart by MSN.
Advertising agencies are spending more on search engine marketing, with one in five marketers buying in excess of 1,000 keywords, according to Jupiter Research. In particular, it revolves around the right to use the word Google for a children's...
Jupiter: Online Ad Market to Reach $16.1B. One of the things you can do with your brand, if you have a very well established brand with search, is you can take control of how your brand is interpreted, "said Kevin Ryan, Director of Market...
Advertising agencies are spending more on search engine marketing, with one in five marketers buying in excess of 1,000 keywords, according to Jupiter Research. In particular, it revolves around the right to use the word Google for a children's...
Advertising agencies are spending more on search engine marketing, with one in five marketers buying in excess of 1,000 keywords, according to Jupiter Research. A lot of brand name products, consumer package goods, automotive, financial services...
Jupiter Research says local search will grow at a slower rate than general search advertising, primarily because local advertisers are slow to spend online.permalink) Jupiter Projects Slower Local Search Growth, Foiling High Expectations MediaPost...
It's all about negotiation," said Jupiter Research's Gary Stein, adding that compound competition in keyword advertising is difficult for a brand. Speaking with Riolo on the panel were Jamie Crouthamel, president and CEO of Performics, and Todd...
