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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR, social media, paid search, display, and others. Additionally, this new content needs to be focused on meeting our own...

  2. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    The inability to adapt to emerging market conditions will impact the overall sustainability of a business or brand, as revealed by Faisal Hoque in his book "The Power of Convergence: Linking Business Strategies and Technology Decisions to Create...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Example:  Estimated 150 useful monthly brand insights/comments at an equivalent 90% quality of a paid focus group that costs $3,000 and typically yields 100 helpful insights = $4,050 equivalent market research value

  4. Taobao SEO: A Guide to One of the World's Largest Consumer Marketplaces

    Search marketing in China provides fantastic market exposure and is often the leading tool used for consumers to look into their interests. The Alibaba group in 2003 took the site to the public in a very successful strategy to compete against eBay...

  5. Bing Social Recommends Twitterers; Paid Search Roundup; Google Transparency Report & More Search News

    Google defends shrinking China market share - Associated Press Yandex Adds Image, Video Search To Global Search Engine -Search Engine Land Search Advertising Allows ad buyers to tweak CPC bids to the product level, bringing display ads into closer...