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  1. What is SEM? Depends on Who You Ask

    The idea is to use search engines to market your products or services. While SEM definitions are accompanied by editorial that appear to promote SEM as a combination of paid and organic, a search results on Google or Bing predominantly present...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    We have all done market research on our competitor's website, keywords and ads, but how actionable is that data? Visibility for keywords searched and content sites that your target market is using. Once you've clearly defined your target market...

  3. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    To be competitive in the job market, many will claim to have SEO skills to get that next role. Anything short of a truly dedicated effort is sure to miss opportunity to reach new audiences, create new customers, decrease market share, and...

  4. Yandex & Google: A Big Change for Russia's Display Ad Market

    Ad networks: The most stable element of Russia's advertising market. Over the last few years there have been many drastic changes to the global advertising market. Now companies such as Yandex, AdFox, Criteo, Google, and Facebook have integrated...

  5. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    Expect to see more traditionally ad free apps insert ads in the coming year as revenue pressure comes from the market's high valuation of these companies. The key is to understand and consider that even if a user is searching for “running shoes...

  6. Marin Bridges the Gap in Tracking Advertising and SEO Across Engines

    With the availability of this data in one platform, it helps not only advertisers, but also second-tier publishers to better market their advertising product. Marin Software recently announced a new way for businesses to collect data across the...