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  1. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    Booking.com upped their game in 2013 by televising a series of commercials as an attempt to take over control of the U.S.travel market. Search marketing intelligence company AdGooroo has released its annual report providing insight into U.S.travel...

  2. SEO vs. SEM Timelines: A Medical Analogy

    Unless you're ingrained into an industry or market, it's tough to comprehend how effective certain strategies are and when those results can realistically be expected. Search engine marketing (SEM), or paid search advertising, can satisfy the...

  3. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Take advantage of solutions that help you identify in-market consumers across devices so you can provide a continuous shopping experience and close the sale. Even though there was an almost unanimous consensus on the cross-screen influence of paid...

  4. What is SEM? Depends on Who You Ask

    The idea is to use search engines to market your products or services. While SEM definitions are accompanied by editorial that appear to promote SEM as a combination of paid and organic, a search results on Google or Bing predominantly present...

  5. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    To be competitive in the job market, many will claim to have SEO skills to get that next role. Anything short of a truly dedicated effort is sure to miss opportunity to reach new audiences, create new customers, decrease market share, and...

  6. Yandex & Google: A Big Change for Russia's Display Ad Market

    Ad networks: The most stable element of Russia's advertising market. Over the last few years there have been many drastic changes to the global advertising market. Now companies such as Yandex, AdFox, Criteo, Google, and Facebook have integrated...