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Advertising Market Mobile

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  1. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Get ready now, especially if your target market is back-to-college shoppers. Be prepared for the mobile shopper. Pinterest and Instagram will be a place for retailers to explore back-to-school advertising.

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    This is one of the mobile opportunity gaps that Yahoo and Kenshoo teamed up to identify in a recent survey on multi-device advertising strategy. Take advantage of solutions that help you identify in-market consumers across devices so you can...

  3. 9 Things You Must Update When Moving Your Business Location

    If you're running paid advertising campaigns and you're focusing on a local market - your physical address needs to be updated in your targeting or location extensions. If you rely on local search, or mobile search, to bring visitors and customers...