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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Attribute the deceleration of search more to the market beginning to mature than marketers losing confidence in it. Internet ad revenues have reached a historic half-year high at $23.1 billion, up 15 percent from half-year 2013, according to a...

  2. Native Advertising for Small Business: The Missing Link?

    According to the Content Marketing Institute’s "Benchmarks, Budgets, and Trends — North America" report, about 65 percent of B2B marketers say that they don’t have a documented content market strategy in place.

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    There are a number of channels that can be leveraged in order to effectively market the newly created content, including PR, social media, paid search, display, and others. If you can secure a paid search or display advertising budget to promote...

  4. Last-Minute SEO - Here Come the Holidays!

    You MUST protect your main domain as though you were protecting your own wallet in the middle of an open market in one of those far away places only spy novels write about. Paid methods are items such as Google AdWords (the sections of the search...

  5. 5 Takeaways From the World Cup for Global Search Marketers

    Just try and fine-tune your approach and you'll be successful no matter what market you're trying to reach. What did your competitors do during the last major event? Apart from sports apparel, which is the obvious winner in World Cup advertising...

  6. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Take advantage of solutions that help you identify in-market consumers across devices so you can provide a continuous shopping experience and close the sale. This is one of the mobile opportunity gaps that Yahoo and Kenshoo teamed up to identify in...

  7. What is SEM? Depends on Who You Ask

    The idea is to use search engines to market your products or services. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including...