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  1. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    And the LATAM market also excelled in advertising click-through rates. Build an Appropriate Strategy for Each Market Customize Your Creative Based on the Local Market According to the report, 85 percent of Facebook users reside outside North...

  2. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. Get your product in consumers' hands: If you're new to the market, send free...

  3. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    India is another emerging market in mobile advertising. Android dominates the industry by making up 56 percent of the market share with Nokia following with 31.5 percent of market share. Brands that have taken the lead in the Russian market for...

  4. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    Clicks that occur outside their target market. Suboptimal ad relevancy and quality score. Improve Ad Relevancy The study found that over 25 percent of accounts send all of their PPC traffic to the same landing page, while 20 percent sent ad traffic...

  5. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    But these anecdotal observances seem to generally belie what's happening with the broader mobile advertising market, which is still attempting to get out of the gates from a monetization standpoint. Mobile ad spending needs some context to...

  6. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    Wednesday, March 20 marks the official start of spring, and with that will unquestionably come variations in PPC, market-wide. In December 2012, Ask ran an ad that was promoting a service to locate flu shots.

  7. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Market Research (surveys, focus groups) GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost / _____(#) insights from...