The deal calls for Yahoo to supply Google with some of its unsold inventory in exchange for Google showing small business ads on Yahoo sites. Neil Krishnan, SEM analyst with Dana Communications, a Princeton, NJ based advertising agency, was also...
The [satellite] and cable operators have excess unsold inventory so it was partially an experiment," said Derek Baine, senior analyst at SNL Kagan. In the long run that would be a lot more valuable company than one just selling ad inventory.
One of the first steps toward integration of the AdMob platform with AdWords, in 2010, involved Google allowing app publishers to run AdSense ads in otherwise unsold inventory. Google's integration with AdMob, its mobile ad network, is now more...
The three companies are now officially offering one another's unsold inventory. AOL, Microsoft, and Yahoo together represent a greater variety of inventory types than is available through smaller ad network companies.
Yahoo, AOL, and Microsoft have confirmed plans to pool together their unsold inventory in a deal that aims to increase their margins, secure higher prices for remnant ads, and augment the reach available to agencies and advertisers.
Using a product like Google Ad Manager, which allows you to run your own exclusive ad slots and control the advertising on your page, you could now start monetizing your own inventory at a higher rate and use Google AdSense for Content as a...
Publishers will make available unsold inventory and advertisers will bid in real-time. A week ago, ClickZ's Zachary Rodgers broke the news that Google would soon launch its new online advertising exchange.
VAST allows publishers to increase digital video yield by utilizing ad networks to sell unsold inventory and reduce friction with buyers by allowing third-party ad tags Online Publishers Turning to Ad Networks to Sell Unused Inventory
This is causing publishers to seek out ways to sell large inventories of unsold ads. Online publishers are increasingly turning to ad networks to sell unused inventory, according to a study released by the International Advertising Bureau (IAB) and...
Initially the service was intended mainly to help Web site publishers make money on unsold ad space. Google convinced publishers to "monetize" unsold space by displaying ads supplied by Google AdWords.
s network of publishers offers an intelligent and cutting-edge opportunity to monetize our premium unsold inventory at Forbes.com," said Jim Spanfeller, president and Chief Executive Officer, Forbes.com.
The company holds weekly auctions for unsold inventory on more than 2,300 radio stations in the U.S. The reverse auction model works for radio stations, since any space not sold by the end of the week before it airs would otherwise go unsold.
Borrell predicts "there will be a lot of money made on the tens of millions of unsold pre-roll video avails across thousands of local Web sites. The key is that the video advertising dial is moving towards local, driven by growing amounts of...
When there is unsold ad inventory, AdSense can fill the right ad on the right page at the right time. Selling inventory, especially very specific inventory, is hard for a lot of publishers," she said.
When there is unsold ad inventory, AdSense can fill the right ad on the right page at the right time. Selling inventory, especially very specific inventory, is hard for a lot of publishers," she said.
Of course, you'll can easily see what you've earned when logging into the web site, and that will be enough for many publishers -- especially those who aren't earning anything at all on unsold inventory.
Instead, the company has a staff of its own media buyers who are looking for unsold inventory, such as run-of-site banner ads and skyscraper space, that it can get for low CPM (cost per impression) prices.
Instead, the company has a staff of its own media buyers who are looking for unsold inventory, such as run-of-site banner ads and skyscraper space, that it can get for low CPM (cost per impression) prices.
Right now, what it is open to is anyone who has a lot of page views that are unsold. It's a great opportunity for them to sell all their excess and remnant inventory. Instead, Google uses its own media buyers to get unused ad inventory from these...
Instead, the company has a staff of its own media buyers who are looking for unsold inventory, such as run-of-site banner ads and skyscraper space, that it can get for low CPM (cost per impression) prices.
