Average bids range from $2.00-$5.00 depending on the industry you are in, but as mentioned in the management tips section, cheaper remnant inventory can be had for under $1.00 during evening and weekends.
Yahoo, AOL, and Microsoft have confirmed plans to pool together their unsold inventory in a deal that aims to increase their margins, secure higher prices for remnant ads, and augment the reach available to agencies and advertisers.
Specifically, how tests conducted within the search equivalent of remnant inventory on content pages could be in any way relevant to directive search ads like the examples shown in Yahoo's presentation.
SEW Experts: Inside AdWords and Contextual Advertising: The Tipping PointOnce the ugly stepchild of online ads, contextual advertising has shed its "remnant inventory" reputation. Microsoft adCenter Partnering With WSJDNMicrosoft has announced it...
Once the ugly stepchild of online ads, contextual advertising has shed its "remnant inventory" reputation. In today's Content Advertising column, "Inside AdWords and Contextual Advertising: The Tipping Point," David Szetela looks at the evolution...
Ad exchanges will NOT prove to be a significant evolution in the display ad world, as advertisers test the model and find that remnant inventory is still remnant inventory, even if it's in a bargain bin.
For instance, the inventory is not targetable by specific page, and is mostly remnant inventory not sold by the sales teams. Google hopes online advertisers will embrace offline advertising as a way to lend legitimacy to their online businesses...
Bid4Spots Radio Ad Auction Launches in U.K.Bid4Spots, a competitor to Google Audio Ads, announced plans to launch an auction for remnant radio ads in the U.K. NearbyNow in 100 Cities by the HolidaysLocal search company NearbyNow has built a unique...
Bid4Spots, a competitor to Google Audio Ads, announced plans to launch an auction for remnant radio ads in the U.K.this fall. It also keeps the final terms of the remnant sale confidential. The company holds weekly auctions for unsold inventory on...
If Google completes its acquisition of DoubleClick, it will also have an ad exchange for buying and selling display ads on remnant inventory. Back in October, Yahoo announced that it had acquired a 20-percent stake in the auction-based ad...
It's a great opportunity for them to sell all their excess and remnant inventory. Instead, Google uses its own media buyers to get unused ad inventory from these sites at CPM (cost per impression) rates.
