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  1. The Difference Between App to App and Web to App Advertising

    Mobile web inventory is similar to mobile app inventory in terms of creative sizes, but the ad shows in a web environment rather than an app environment. As a result, mobile app inventory is the highest priced segment of the mobile inventory spectrum.

  2. Social Media Monetization in a 'Mobile First' World

    Hence, the mobile-first networks have a built-in monetization advantage, providedthey can reach a level of scale to become viable peddlers of native ad inventory. Most social networking companies eventually monetize through advertising, and more...

  3. Yandex & Google: A Big Change for Russia's Display Ad Market

    These allow publishers to sell the rest of the traffic within the RTB or the whole advertising inventory, and also match ad space from website owners with advertiser's needs. Sell-side platforms: Have their own interface, allowing management of...

  4. Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide

    Efficient Frontier predicts Bing/Yahoo will focus on increasing their inventory in an effort to recoup some of these losses. In mid-September, we reported that Microsoft, Yahoo and AOL plan to pool their Class 2 display ads – the ones they can’t...