SEO News

Advertising Inventory Online Display

  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    These allow publishers to sell the rest of the traffic within the RTB or the whole advertising inventory, and also match ad space from website owners with advertiser's needs. Sell-side platforms: Have their own interface, allowing management of...

  2. Search Ads Account for 52.8% of World’s Mobile Ad Revenue in 2012

    Key factors for the impressive increase in mobile advertising revenue are rising smartphone adoption/3G and 4G penetration, more time spent on mobile devices and better advertising monetization through targeting ad inventory consolidation.

  3. How the 'Digital Endcap' Can Help Improve Online Retailers’ Bottom Lines

    The retailer is able to further monetize the traffic it’s already generating, at virtually zero marginal cost, by providing ad inventory. One of the most prevalent trends of late is the use of retargeting, which leverages cookies to target display...

  4. Will Local Make up 70% of Mobile Ad Spending?

    These factors will result in volume growth for mobile ads, while smartphone growth and local search queries (40 percent) increase inventory. In a past column, we focused on breakdowns in mobile ad formats (search, display SMS), and reasoned that...