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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    The Interactive Advertising Bureau created an open RTB protocol, which is what the RTB functionality is based on. These allow publishers to sell the rest of the traffic within the RTB or the whole advertising inventory, and also match ad space from...

  2. Search Ads Account for 52.8% of World’s Mobile Ad Revenue in 2012

    Mobile advertising revenue is up across the globe, according to the latest findings from the Interactive Advertising Bureau (IAB). Key factors for the impressive increase in mobile advertising revenue are rising smartphone adoption/3G and 4G...

  3. Google Active View Format Gets Accreditation

    Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed viewability standard of at least 50 percent of an ad being visible...

  4. Will Local Make up 70% of Mobile Ad Spending?

    Meanwhile, additional affirmation has come from extrapolating mobile ad revenues reported by major ad networks such as Google, in addition to figures reported by the Interactive Advertising Bureau These factors will result in volume growth for...

  5. IAB Unveils New Workflow Improvement Initiatives

    The Interactive Advertising Bureau has announced new initiatives aimed at improving workflows and best practices. VAST allows publishers to increase digital video yield by utilizing ad networks to sell unsold inventory and reduce friction with...

  6. SearchDay | SEO Link Building Fundamentals

    Internet Advertising Up 15.2% for the First Half of 2008 Posted by Nathania Johnson Oct 7, 2008 The Interactive Adverising Bureau (IAB) and PricewaterhouseCoopers have released internet advertising data for the first six months of 2008.

  7. SearchDay: Content? Content. Content!

    Online Publishers Turning to Ad Networks to Sell Unused Inventory Posted by Nathania Johnson Aug 11, 2008 Online publishers are increasingly turning to ad networks to sell unused inventory, according to a study released by the International...