Last April, Yahoo unveiled details of a forthcoming online display advertising platform called AMP, to be released in the third quarter of 2008. Well, it's Q3 and AMP was launched this week at Advertising Week in New York.
to Integrate Right Media and AMP Ad Management Platforms, But When? Buyers and publishers will be able to contextually categorize 60 vertical channels in Right Media Exchange's display advertising inventory.
Yahoo Unveils Details of New AMP Advertising Platform Second, we are partnering with publishers to secure and monetize inventory that advertisers and agencies find desirable. Speaking at the 2008 Advertising 2.0 Conference in New York, Yahoo...
In the midst of firmly responding to Microsoft's ultimatum, Yahoo has released details of the new AMP advertising platform, designed to streamline and automate online advertising across a variety of target markets, publishers and ad type.
