SEO News

Advertising Inventory Ad Unsold

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  1. IAB Unveils New Workflow Improvement Initiatives

    VAST allows publishers to increase digital video yield by utilizing ad networks to sell unsold inventory and reduce friction with buyers by allowing third-party ad tags Online Publishers Turning to Ad Networks to Sell Unused Inventory

  2. Inside AdWords and Contextual Advertising: The Tipping Point

    Initially the service was intended mainly to help Web site publishers make money on unsold ad space. Rather than view AdSense as a way to earn a few percentage points of additional revenue for unsold ad space, site publishers of all sizes have...