SEO News

Advertising Inventory Ad Unsold

  1. IAB Unveils New Workflow Improvement Initiatives

    VAST allows publishers to increase digital video yield by utilizing ad networks to sell unsold inventory and reduce friction with buyers by allowing third-party ad tags Online Publishers Turning to Ad Networks to Sell Unused Inventory

  2. Inside AdWords and Contextual Advertising: The Tipping Point

    Initially the service was intended mainly to help Web site publishers make money on unsold ad space. Rather than view AdSense as a way to earn a few percentage points of additional revenue for unsold ad space, site publishers of all sizes have...