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  1. Yandex & Google: A Big Change for Russia's Display Ad Market

    These allow publishers to sell the rest of the traffic within the RTB or the whole advertising inventory, and also match ad space from website owners with advertiser's needs. This mutually beneficial relationship will create access to clients of...

  2. SearchIgnite DSP Makes Display Advertising More Like Paid Search

    These same nuances may exist within display advertising strategies, but currently market friction is created by having two systems (and probably teams) to compare data from a ad network/exchange against a direct site buy.