Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed viewability standard of at least 50 percent of an ad being visible...
And it’s not as though great RTB inventory is hard to come by these days. Retargeting vendors often place their bids across more than a dozen ad exchanges, including Rubicon, Pubmatic, AppNexus, and Facebook’s FBX
Note: I wonder to what extent Google has thought about using their ad inventory to further promote this section of the site. Government or Ad Types, the website actually provides faster access to these two attributes by also including them in the...
EBay sells a million different things – from shoes to concert tickets ¬ and their inventory is constantly changing. The first ad was for Amazon. No eBay PPC ad or SEO listing showed up. Recently I saw a TV ad by eBay for designer jeans.
For the rest of their sponsored keywords, Pottery Barn could explore ad copy and landing page testing to improve their CTRs on keyword terms that consumers associate with their store, and strengthen their overall branding efforts to expand...
But it's not so good for advertisers – especially early adopters who now have to wave goodbye to long-enjoyed undervalued mobile search ad inventory. The name of the game was crafting bids and ad groups based on device-specific variances in...
The deal calls for Yahoo to supply Google with some of its unsold inventory in exchange for Google showing small business ads on Yahoo sites. If you see an ad for boots, that's instantly going to pique your attention more than an ad for, say, a car...
Local suggestions built from Nearby and locally oriented graph search will create monetizable inventory for advertising within the news feed. Facebook's mobile ad revenues will reach 25 percent of overall ad revenues (currently 14 percent).
Theoretically, this allows you to address gaps in your account and more quickly adapt to changing inventory. Every year, Google introduces new ad formats, changes AdWords settings and introduces a few high profile tests into the wild.
Microsoft acquired Skype in October 2011 and immediately began including Skype inventory in the United States in Microsoft Advertising. Skype has rebuilt, an ad-friendly platform for Windows 8. To start, the ad formats will only be available to...
The retailer is able to further monetize the traffic it’s already generating, at virtually zero marginal cost, by providing ad inventory. This year we are seeing the emergence of another form of display ad that resides further down the funnel...
Ad sales will be handled by AOL's sales team, opening up a new revenue stream for the company and delivering a significant amount of brand-safe inventory for advertisers. Ran Harnevo, who leads The AOL On Network, made a surprise announcement on...
In the long run that would be a lot more valuable company than one just selling ad inventory. Google's TV ad business showed early promise with a significant inventory commitment from NBC Universal, but once it pulled out of the fledgling network...
We can use that to power the location graph and create user profiles, then use it to reach the additional 90 percent of ad inventory. There's also display ad placement where users' local intent is inferred from their presence within a location...
By doing this an filtering out the people that don't want to see them, Google doesn't have to waste inventory and clicks on people who have no interest in the products. I think this is the step in the right direction for Google Advertising, giving...
Selecting specific placements (websites) to target can be overwhelming due to the extensive inventory on the GDN. However, DoubleClick Ad Planner is a useful tool when conducting placement research based on audience information.
This closed loop method of analysis led to laptop batteries being one of the lower performing products in Best Buy’s inventory. The mantra, "check the statistics before you act" is repeated ad nauseam by SEM professionals, but what statistics are...
Google's integration with AdMob, its mobile ad network, is now more robust with the availability of AdMob network inventory through the AdWords platform. Google to Add AdMob In-App Inventory to DoubleClick Ad Exchange
It also bumps the inventory claim of “1000’s” into the headline. In fact, the losing ad actually promises more than the losing ad by telling the searcher that photos, prices, tours, and maps are available for each home.
This opens the opportunity to verticals where there's time sensitivity or perishable inventory (think restaurants). Though ad networks and search engines like Google see real revenue, mobile local leaders like Foursquare and Yelp haven't done much...
