Active View, introduced in 2012, lets advertisers reserve inventory on the Google Display Network and pay only for those that meet the Interactive Advertising Bureau’s proposed viewability standard of at least 50 percent of an ad being visible...
Ideally marketers should work with vendors that belong to industry organizations like the Interactive Advertising Bureau (IAB) or Network Advertising Initiative (NAI) among others. Digital marketers are excited about big data, or, at least, they...
Interactive Advertising Bureau The Internet has abundant information, but finding just the right information you need is time consuming if you don’t know some of the tricks. Here are 10 tricks to find the best answers to almost any research question.
Chamber of Commerce, the Interactive Advertising Bureau, and Creative Commons. Google has been given clarification and a deadline of Friday to comply with a U.S.judge's order to disclose any paid relationships with the media.
Other Ads Integrity Alliance charter members include Facebook, Twitter, AOL, and the Interactive Advertising Bureau (IAB). Google has formally announced their participation in a new industry partnership called the Ads Integrity Alliance, backed by...
The Interactive Advertising Bureau reports that online ad revenue hit $8.4 billion in the first three months of 2012. Search advertising accounted for 46.5 percent (or $14.8 billion) of the $31 billion spent on digital advertising in 2011.
According to recent data from the Interactive Advertising Bureau and HIS Screen Digest, the global mobile ad market reached $5.3 billion in 2011. Google believes the extended platform integration will boost demand for mobile advertising.
To define a "viewed impression," Google said it's using the Interactive Adverting Bureau's proposed standard: a display ad that is viewable on the screen for at least one second. Digital marketers praised Google's new measurement tools, but said...
As a result, all three sales forces now have access to a trough of Interactive Advertising Bureau standard ad space bigger than any offered in one place before. The ménage à trois in display advertising among Yahoo, Microsoft, and AOL has started...
The flood of new inventory and digital ad players has driven the Interactive Advertising Bureau to introduce its IAB Impression Exchange Solution, which has expanded. Google's DoubleClick is partnering with Google's AdMob to bring in-app mobile...
She is a founder of two industry associations, the IAB - Internet Advertising Bureau and the ADM - Association of Downloadable Media and SFBIG, the Bay Area Interactive Group. If you haven't already registered for the leading search and social...
Meanwhile, additional affirmation has come from extrapolating mobile ad revenues reported by major ad networks such as Google, in addition to figures reported by the Interactive Advertising Bureau Last week, BIA/Kelsey released its latest forecast...
Online advertising hit a new high of $7.3 billion in Q1 2011 – a 23 percent increase over Q1 2010 and the highest Q1 revenue level ever, according to new data from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).
Interactive Advertising Bureau (IAB) Holds Forum and Track at SES New York 2011 by Greg Jarboe The Interactive Advertising Bureau (IAB) has programmed a forum and track at SES New York 2011. The IAB is comprised of more than 500 leading media and...
The Interactive Advertising Bureau (IAB) has programmed a forum and track at SES New York 2011. The QAGies Are Coming: The Movement for Quality in Display Advertising" -- Rob Rasko, President and COO of CPX Interactive and co-chair of the Quality...
In a keynote yesterday at the Interactive Advertising Bureau's annual leadership meeting, Schmidt said mobile is taking off faster than predicted, ClickZ reported. Schmidt also predicted that digital display advertising could become a $200 billion...
The industry is growing fast, organizations such as Search Engine Marketing Professional Organization, Interactive Advertising Bureau, and Web Analytics Association have all been working hard to establish standards and best practices in...
Industry professionals, including'Asic (Association of Community Internet Services) and the French branch of the IAB (Interactive Advertising Bureau), had strongly opposed the introduction of a tax that would undermine a nascent industry.
As ClickZ has reported throughout this year, the IAB - Interactive Advertising Bureau - has set up a industry group to address this situation. The impact of a Federally regulated Do Not Track registry has search engines and other online advertising...
Internet advertisers spent $12.1 billion in the first half of this year -- a new half-year record, and the highest second-quarter revenue on record, the Interactive Advertising Bureau reported yesterday.
