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Advertising Industry Terms Conditions

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  1. 9 Ways to Prepare for a Future Without Cookie Tracking

    Humanize your terms and conditions. Separate your service level agreement and delivery conditions from your data consent. The industry has evolved so quickly that much of the technology that we rely on every day is likely taken for granted.

  2. IAB and AAAA Issue New Terms and Conditions Standards for Interactive Industry

    The Interactive Advertising Bureau (IAB) and the Association of American Advertising Agencies (AAAA) first released standards for Terms and Conditions in the interactive advertising industry in 2002. This is, no doubt, a reaction to interest from...

  3. Is Porn No Longer Profitable On Google?

    But I know the terms and conditions have not totally disallowed such advertising - perhaps they have to be updated. Has Google banned porn advertising or has the adult industry just found that they cannot make money using Adwords anymore?

  4. What's a Yahoo Advertiser to Do?

    The recent news of Yahoo's new terms and conditions provoked thoughts of embarrassment, confusion and awe in the interactive marketing industry. First, let's take a look at closer Yahoo's new terms and conditions and take a minute to break them...

  5. We May Not Want Standards But FTC May Give Us Some

    If the user were to subsequently search for ‘weather,' we might assume that there is a link between ‘Italy vacation' and ‘weather' and deliver ads regarding local weather conditions in Italy. Funny about the Microsoft position given I have been in...

  6. Search Engine Standards, Please!

    The Committee is creating an amendment to the AAAA standard Terms and Conditions to include search. The topic: Ethical and clear search marketing standards for the SEO industry and the search engines.