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  1. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. Utilizing web analytics has been a standard practice in every...

  2. SEO vs. SEM Timelines: A Medical Analogy

    Search engine marketing (SEM), or paid search advertising, can satisfy the demand for instant gratification. Marketing directors and search engine optimization (SEO) consultants are often questioned by their bosses and clients about the progress of...

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    The original search marketing conference is back! This is a rebirth of Search Engine Strategies, the original search marketing conference. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid...

  4. What is SEM? Depends on Who You Ask

    Search engines, leading authorities, and industry professionals fail to agree on the definition of "search engine marketing". I think of organic, expanded," said Kristine Schachinger, CEO of The Vetters, industry speaker and consultant; who added...

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    For example, a B2B marketer could nurture leads by providing this audience segment with useful, topical, or thought-leadership content about its industry. It's now possible to combine the power of Custom Audience targeting with search retargeting...

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Android dominates the industry by making up 56 percent of the market share with Nokia following with 31.5 percent of market share. Brazil and Russia will be among the front-runners of this growing industry, as technology advances and large emerging...