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  1. FTC Workshop 'Blurred Lines: Advertising or Content?' to Examine Native Ads

    Native advertising has spawned a mini-industry in and of itself, with new firms, specialists and exchanges all vying for a piece of the action. Regulators beget regulations, and if that comes to pass in the case of native ads it will impact almost...

  2. FTC Giving Native Advertising a Closer Look

    The workshop will bring together publishing and advertising industry representatives, consumer advocates, academics, and government regulators to explore changes in how paid messages are presented to consumers and consumers' recognition and...

  3. There's a $20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

    Clearly at least one company has figured out how to monetize mobile, which is a very promising sign that the rest of the industry can (and will) follow suit. All of these complex solutions exist to answer whether mobile advertising is effective and...

  4. Q&A with Piera Palazzolo, SVP of Dale Carnegie Training

    Today, all of us in the search engine marketing industry need to talk the talk of the C-suite and walk the walk of calculating our marketing return on investment (ROI). Palazzolo has overseen the company's foray into online marketing, print and...