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  1. Mobile Advertising Measurement: Winning the Long Game

    Utilizing web analytics has been a standard practice in every industry for many years. Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong...

  2. SEO vs. SEM Timelines: A Medical Analogy

    Unless you're ingrained into an industry or market, it's tough to comprehend how effective certain strategies are and when those results can realistically be expected. Search engine marketing (SEM), or paid search advertising, can satisfy the...

  3. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    SES Atlanta will give you an in-depth education where you'll have the opportunity to learn from, and network with, the industry's top practitioners and innovators, as well as other attendees. The one-day conference will cover all the critical...

  4. What is SEM? Depends on Who You Ask

    When an industry can't come to common consensus about what a high-profile term really means, how can the business and brands shopping for, purchasing, and relying upon the performance of, these services possibly make informed decisions?