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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    That's why it's extremely important to understand these dynamics in the planning and scoping stages of a program, so that it doesn't take anyone by surprise and it's a planned for expense regardless of who is doing the work.

  2. Last-Minute SEO - Here Come the Holidays!

    For those who might not know what those little "ad" symbols indicate on your search results, these are ads in Google’s AdWords program. Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads...

  3. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Although Google's headquarters are in Silicon Valley, the company has consistently made major changes to its paid advertising program during the late summer months. Similarly, this August marks the cut off date for retailers to switch to Google's...

  4. PPC Management Operations: The Ultimate Guide

    Keyword Trends and Program Development When you're advertising on the Google search network, it includes other search partners like Amazon and even Yahoo and Bing. Google Display Network Management You can start with Google Auction Insights.

  5. 11 Must-Measure KPIs for Content Marketing Success

    Context is critical to figuring out the value of a social sharing program, if a piece of content did indeed go viral, and how to replicate that success. Conversion tools in Google Analytics and paid packages like KISSmetrics make it really easy to...

  6. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Chris Birkholm, Program Manager, Digital River More than 600 senior marketers, 42 speakers, and search and social titans from Google, Google+, Microsoft, Bing, Facebook, Salesforce, and Gap came together last week at the BrightEdge Share13 conference.