SEO News

Advertising Google Paid Search

RSS
  1. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    But as Facebook continues to make changes and evolve, they they keep reducing the visibility of businesses and their Facebook pages in order to encourage them to do paid advertising instead. Now Facebook seems to be directly targeting marketers...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  3. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Despite the dependence of millions of businesses on Google Analytics for organic search insights, the topic was a glaring omission from the 2013 Google Analytics Summit, reinforcing the emphasis on paid search.

  4. Amazon, Best Buy, Bank of America Top Mobile Search Advertisers in January

    Google AdWords. The AdGoroo report comes on the heels of a new offering that adds mobile search data to its SEM Insight tool, which "enables advertisers to gain a competitive advantage in paid search via near real time insight into their...

  5. Yandex & Google: A Big Change for Russia's Display Ad Market

    DoubleClick, a Google subsidiary, will now offer their clients the ability to access the advertising inventories supplied by Yandex's advertising network. Now companies such as Yandex, AdFox, Criteo, Google, and Facebook have integrated into the...

  6. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Here are three examples of how combining Google AdWords and Analytics can help improve the performance of your paid search campaigns. This custom report for Google Analytics contains all the goodies needed to get a great snapshot of paid search in...

  7. Can You Build Buzz Like Brands Advertising in the Super Bowl?

    I also checked out Google Trends to see if there was any measured spike in search volume around these terms. Google Trends isn't a real-time tool, but I found brands like Jaguar, Pepsi, Axe, Kia, and Intuit to be flat year over year in their search...

  8. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin's methodology for the study drew a sample from the Marin Global Online Advertising Index, and analyzed enterprise retailers spending more than $100,000 per month on Google text ads and PLAs. Google’s Product Listing Ads (PLA) took over the...