Google Maps search results are much more clearly added to the maps page. Google has announced a revamping of Google Maps and it is much more than a few changes. It is a reworking of the entire Google Maps interface from the group up, designed to...
Google is planning to be a lot stronger on their enforcement of these types of paid links and advertising, disguised as “advertorials”. Many advertorials (a.k.a.native advertising) violate Google's quality guidelines.
Now let's consider Google's take on whether a link was manufactured to increase rankings. I was reading some articles lately about unnatural links messages and various tools and remedies to deal with them (or even Google Penguin).
When your content is placed on Google+ it has the chance to rank higher because the content is fed into the personal search results of your Google+ circles. Google+, as a Google product, means it will undoubtedly be integrated into other developing...
There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
Hirschle, head of Google Affiliate Network, cited the rapid evolution of CPA advertising and said the company would focus on newer CPA tools like Product Listing Ads, remarketing, and Conversion Optimizer.
Search Engine Watch got a sneak preview of Unruly Analytics yesterday in a Google+ Hangout. This new capability goes significantly beyond the useful information about how your ad is performing and who's engaging with it that is currently provided...
The argument of digital fraud in the advertising space is nothing new to search marketers. Click fraud was once a very large problem in paid search. Google first introduced “invalid clicks” as a metric in 2006.
Google pulls all Moneysupermarket ads in crackdown on payday loan vendors that flout AdWords policies – The DrumUK company's paid search ads were suspended for ignoring AdWords' policies on transparency about fees and penalties.
Google Shopping integrations in universal search drop 79% after shift to paid model – Econsultancy Following Google’s decision to make Shopping a paid product, the number of shopping results showing in universal search has seen massive declines...
They talked amongst the din of Google workshops, book signings, and roundtable discussions with experts. They adhere to the belief that in the organic world, author rank is the biggest signal that Google picks up.
Point being, even with all Google's efforts to thwart link spam and manipulative link practices, paid links are still prevalent and still work. So as Google places more value on link relevancy, so should you.
Now, however, Google is trying to invent the next iteration of search. Which begs the question: when Google levels the playing field by removing the structural advantages that have favored AdWords nerds like me (and probably you, if you read Search...
With the recent rollout of their One Channel design, YouTube is aiming to evolve from – in Google's own words – "a video-based site to a channels-based site, where subscriptions rule. Google's current migration timeline for One Channel allows until...
Three sessions featured at this year's SES New York conference are particularly interesting because they focus on paid search advertising beyond Google AdWords. As a PPC expert, I naturally gravitate toward the paid search sessions to get my...
The story in the Harvard Business Review was titled, "Did eBay Just Prove That Paid Search Ads Don't Work? I typed designer jeans into Google (for that is what people do when they watch TV). Here are three reasons why you shouldn't stop running a...
Paid search ads help you control your brand's message and own the most valuable real estate on Google's search results, resulting in increases in conversions. An eBay study on the effectiveness of paid search advertising claims that brand keyword...
In a matter of few months with no advertising, Google eclipsed the other search engines and become name brand of search. The improved search experience made Google the overwhelming winner. Unlike typical advertising media, Google allows and rewards...
Google dropped the Panda of paid search with enhanced campaigns, the most radical change to managing paid search in years. But, we as paid search professionals can make sure that our needs are reflected in the options and formats Google chooses to...
