Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. Making your mobile search faster – Google Inside Search BlogGoogle adds...
They have the opposite problem of Google: Thousands of "feet on the street" reps to get their arms around SMBs; but not always the same product focus or swiftness to innovate local and mobile products.
Google's chief financial officer also said that mobile will continue to be a major growth business for Google going forward. Pichette said that the multi-screen world of today offers Google many advertising opportunities going forward.
We do not believe bundling mobile, desktop and tablet advertising together in an opaque manner is in the best interests of our customers,” Bing said. Microsoft had the resources to challenge Google and thankfully for all of us, they did.
Mobile invalid clicks seem to be increasing (although within a tight range). My hunch is mobile invalid clicks come more from actual users with multiple clicks, or user error vs.actual purposefully fraudulent activity.
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
After all, RTB is now rapidly expanding into mobile and video. Google is Just the Beginning Recognizing the power of bidding in real-time for keywords, Google smartly made a major push into display in 2007 with the purchase of DoubleClick.
Mobile Marketing Tips from Google, ESPN TopRank Online Marketing Blog Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics...
Here are the discussion highlights with leading experts in the mobile industry: Eric Litman, Chairman Michael Bayle, Senior VP and General Manager, ESPN Mobile; and Brendon Kraham, Head of Global Mobile Sales and Product Strategy, Google.
Advertising on mobile is big business. Mobile app conversion tracking presents unique challenges not found in traditional desktop browser advertising. Recent Gartner research revealed that global mobile ad expenditure is forecast to be $11.4...
Advertisers will continue to be charged for a standard ad click every time a mobile user clicks on the forwarding phone number link or "Call" button (this is not a new charge), both of which can be seen in this screenshot:
This generation is defined by the Internet, mobile, and social – consuming content when and where they want. According to Nielsen Mobile Insights Survey, Q4 2012, young adults are leading the growth in smartphone ownership in the U.S.
That's a pretty big step for self-service advertising, and for the right businesses - like mobile app developers - it could give them some great efficiencies in connecting with the right target," he said.
Our mobile planet tool Mobile ads showcase Last week, Google launched its updated Think Insights website. Google is no stranger to deprecation, as many of us have recently experienced from the phase-out of Google Reader.
Device targeting: Do Twitter ads targeting mobile or desktop perform better? Three sessions featured at this year's SES New York conference are particularly interesting because they focus on paid search advertising beyond Google AdWords.
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It said that using the Atlas platform in conjunction with Facebook partners Nielsen and Datalogix will help advertisers compare their Facebook campaigns to the rest of their ad spend across the web on desktop and mobile.
Mobile web and app analytics are still very much in the early stages. AdWords Enhanced Mobile Campaigns: 5 Things PPC Marketers Need to Know Google dropped the Panda of paid search with enhanced campaigns, the most radical change to managing paid...
