I talked about how Google+ provided a hub by which users could be tied to their websites, content, other users, employers, or locations.virtually any entity, with any attribute. In "Can Google be Trusted to Do No Evil?
Google is planning to be a lot stronger on their enforcement of these types of paid links and advertising, disguised as “advertorials”. Many advertorials (a.k.a.native advertising) violate Google's quality guidelines.
Monitoring (Google Webmaster Tools, reporting, etc. Now let's consider Google's take on whether a link was manufactured to increase rankings. I was reading some articles lately about unnatural links messages and various tools and remedies to deal...
Invariably, Google seeks out these techniques and penalizes them, resulting in lost rankings that can take months to recover.spot on Google. If an agency promises you the number one spot on Google, it sounds great.
Feeding content to Google+ from a YouTube channel or Pinterest board is a good idea. When your content is placed on Google+ it has the chance to rank higher because the content is fed into the personal search results of your Google+ circles.
There are a number of good free and premium platforms out there to gather and analyze actual demographic, psychographic, behavioral, and social audience attributes, including Quantcast (free), Google Analytics (free), comScore (paid), Lotame (paid...
If you make your good content really hard to find, then Google can't crawl, index, and rank your content. To fix this, Cutts advises clicking around your website to make sure you can reach the pages on your site by clicking on regular links...
Microsoft Debuts New Commercials on Privacy, With Google in the Crosshairs – Advertising AgeLaunches “Your Privacy Is Our Priority,” campaign in Washington, D.C.and Kansas City, Mo.to "raise awareness about privacy".
Google search manipulation starves some websites of traffic – PCWorldHarvard Business School associate professor Ben Edelman, who is a paid Microsoft consultant, puts out another anti-Google study, this time on flight search, and reports an "85...
Search Engine Watch got a sneak preview of Unruly Analytics yesterday in a Google+ Hangout. This new capability goes significantly beyond the useful information about how your ad is performing and who's engaging with it that is currently provided...
Vevo is a joint venture operated by Sony Music Entertainment, Universal Music Group, and Abu Dhabi Media, but Google and Vevo share the site's advertising revenue. Nonprofit partners can use Call to Action Overlays or a Google Wallet "Donate" button.
IDC: For Mobile Advertising Networks, Era of Dominance Is Over – IDCMobile ads to hit $7 billion this year; $2.8 billion spent on mobile search ads (up from $1.6 billion in 2011) and Google dominates with $2.166 million in revenue; Facebook was...
You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. During the Landing Page Optimization session at SES New York 2013, Justin...
After slamming Google AdWords for taking control away from customers, Bing says "…we do not believe bundling together mobile, desktop and tablet advertising in an opaque manner is in the best interest of our customer base or the industry at large.
Recognizing the power of bidding in real-time for keywords, Google smartly made a major push into display in 2007 with the purchase of DoubleClick. But if Google is now one of the dominant players, it’s hardly got a monopoly.
They talked amongst the din of Google workshops, book signings, and roundtable discussions with experts. They adhere to the belief that in the organic world, author rank is the biggest signal that Google picks up.
But it's statements like "relevance is the new PR" (emphasis on "new"), aggressive Penguin refreshes and updates, the evolution of SERP behavior, and the devaluation of keyword anchor links that make it clear Google has and likely will continue to...
Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest strategies and tactics for SEO, PPC, social, link building, analytics, mobile, local, video...
With the recent rollout of their One Channel design, YouTube is aiming to evolve from – in Google's own words – "a video-based site to a channels-based site, where subscriptions rule. Google's current migration timeline for One Channel allows until...
The algorithm Google uses to match advertising sites within GDN is built off the same relevance algorithm used for organic search. These exported prospects are guaranteed to be relevant to your site in the eyes of Google.
