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  1. Google Censorship Ruling in Canada Has Worldwide Implications

    While Google had no hand in encouraging use of the rival's product, search results present on Google have proven very useful to the company, as does the advertising they purchase from Google. The latest case involves Equustek Solutions, a Canadian...

  2. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    However, Google and Ipsos MediaCT partnered to study the impact of search ads on brand awareness. Google and Ipsos MediaCT ran over 60 search experiments in 2013 in hopes of understanding how search ads affect brand awareness.

  3. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing lists for search ads (RLSA). Support of Google AdWords RLSA adds another arrow to our customers...

  4. Why You Need to Own Your Data & Digital Assets

    Google is very strict about Google Analytics ownership and doesn't get involved in the transfer of ownership of accounts. Google Analytics is one of those assets that web designers, developers, and marketers have seized away from the brands they...

  5. How Can Good PPC Managers Become Great PPC Managers?

    Good PPC managers know their way around tools like Google Analytics and Excel spreadsheets. And as many of us know, Google isn't always straightforward about the changes and what they mean. While the average person watching a Google video on...