That's why Google AdWords announced review extensions in beta. Review extensions, currently available to English advertising, can be useful to all types of businesses but especially those who may not have products that gather direct reviews.
The most common example of this are the Google AdWords listings in the Google search results. FTC also brings up social listings, such as the ones you see in Facebook’s Graph Search, or even Google+ influenced personalized results where some...
Good news for Google advertisers looking to expand their advertising performance with dynamic remarketing for their products. Google has announced the launch of their dynamic remarketing program to all clients with a Google Merchant Center account.
According to Michigan Compassion, Google awarded the group $240,000 annually in AdWords advertising through Google Grants as well as the use of other Google products for nonprofits. The grant for Michigan Compassion advertising doesn't seem to fit...
Buy more Google advertising. So one of the first things you want to do, Beckman said, is to make sure that your brand has a profile on all the social networks, whether it's Google+, LinkedIn, Wikipedia, Facebook, Twitter, YouTube, and so on.
Social, search, marketing, PR and advertising professionals seeking ways to better frame content, data and offers can use Google Trends to craft communications and content according what people are talking about, the way they are talking about it.
In April 2013, Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property with 154.6 million unique viewers, followed by Facebook with 62.7 million, VEVO with 52.9 million, NDN with 45.3 million...
Although Google, Bing, and Yahoo have stringent privacy policies, there have been enough people worried that they have begun looking at alternative search engines, particularly so-called “private search engines.
Adobe released their findings today on the impact of Google AdWords Enhanced campaigns on advertising click costs. With Enhanced Campaigns, MBAs control how much mobile ad spend is allocated versus desktops/laptops and tablets,” writes Sid Shah...
Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. Emarketer predicts that 2013 will see Google up its mobile advertising haul from $4.61 billion to around...
On the Google Display Network, all keywords are considered broad match only. Negative keywords work on the Google Display Network. According to Google, an exception to this is compound keywords: For example "baby spinach.
Like all things Google, advertising based on your data is inevitable. Picture a business traveler in a foreign city for work with Google Now installed on her smartphone – or, even more likely, her Google Glasses.
Google says that one in six searches give results with visual content – this would include things like image search results, news story thumbnail images, and YouTube videos. Google feels that images can convey details that text ads might not, such...
Retailers spent more than $2.3 billion on paid search advertising with Google AdWords and the Yahoo Bing Network in 2012, according to AdGooroo data (disclosure: I work there) making retail the most robust category for paid search in terms of ad...
Google Analytics: http://www.google.com/nexus/4/? For instance, "ppc" for paid search, "dsp" for display advertising, "tv" for television, "bill" for billboard, "dm" for direct mail, etc. One of the biggest challenges a marketer faces when trying...
Google’s main issue with advertorials are the fact that the majority of these advertorials are not disclosed by the writers or webmasters, or if it is disclosed, it is done in such a small and unobtrusive way, that the majority of readers wouldn’t...
The tool will currently ping both Bing and Google whenever the sitemaps are updated. While ads used to appear either as either search ads or content ads, the past several years has seen an increase in the variety of advertising outlets for Bing Ads...
The explanation provided by Google in this blog post specifically calls out altering your bid for the top of the page or climbing onto the first page of results. You might end up seeing Google continuously raise your bid into the top position to...
This is a far cry from the rumored $4 billion Google was willing to spend on Hulu back in 2011. With Google unlikely to let go of Youtube any time soon and Netflix doing very well for itself, Hulu is perhaps the only chance to get a significant...
Federal Trade Commission (FTC) is on the brink of launching a fresh antitrust probe into Google, over alleged misconduct over how it handles its display advertising business, Reuters reported. The FTC reportedly began the investigation following...
