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  1. Last-Minute SEO - Here Come the Holidays!

    Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. Social Media Ads The effectiveness of social media ads is wide and varied - excellent for some, useless for...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By entering a competitor's domain, you can immediately see approximately how much they are spending in PPC, which keywords they are advertising for, which ads they are using, the landing pages associated with those ads, number of keywords they...

  3. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Note: In this example, "Banner" is a medium assigned to all display ads for a site I manage. This advanced segment helps illustrate social media's ability to acquire new visitors through content marketing, events and other community-related efforts...

  4. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Marketing is still viewed in an old-world way: as an expense, not an investment," said Matt Lawson, Director of Search Ads Marketing at Google. Among their mobile ad types, Google offers click-to-download, mobile ad sitelinks, click-to-call in-app...

  5. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    They've managed to harvest enough information, track enough movement and apply both on a real-time basis, that even if you believe in the law of gravity and your ability to "sign out" with equal faith, they can still hit you with targeted ads...