SEO News

Advertising Efforts Behavioral

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  1. Yahoo Begins Honoring Browser Do-Not-Track Signals

    Three years ago, it created an Ad Interest Manager, giving users transparency and control over their profiles for behavioral targeting and data collection. And it claims to have been the first to incorporate the AdChoices behavioral ad icon during...

  2. Everyone Is Rushing To Stop FTC's Do Not Track Registry, Why?

    IAB and Google through DoubleClick's ad platform are interested in behavioral targeting - this advanced tracking allows them to follow visitor behavior as they move across sites and then use an ad targeting program that allows advertisers to bid...

  3. IAB Promotes Data Transparency Within Interactive Advertising Industry

    Outlines the mechanics of online behavioral advertising and data collection and identifies the parties currently participating in the industry In July 2009 the IAB joined the nation's largest media and marketing trade associations in the release of...

  4. Google Made A Major Move To Behavioral Targeting This Week! Did You Miss It?

    While many of the search marketing leaders were busy at SES NY this past week, Google launched a couple of products that showed a major move into the behavioral targeting realm. But what I did not really read was how these changes show an interest...

  5. Focusing Your Message from National to Local, Part 1

    Target search retargeting or behavioral elements while using specific market programs coordinated to the franchise sales territories that promote the brand and the local outlet. How many times have we seen a major national brand's keywords or...

  6. Netmining's New Ad Network Brings Optimization to Behavioral Ads

    But that's not all, they're taking the technology and applying it towards a new behavioral ad network. Then, it takes that score to serve up ads relating to the product they showed the most interest in, when that visitor is browsing other sites...

  7. Trade Groups Outline New Behavioral Advertising Standards

    The Education Principle calls for participation in efforts to inform individuals and businesses about online behavioral advertising. In January, four trade groups announced that they would be developing behavioral advertising standards.

  8. Do You Track Searcharoundings?

    Sure, these are really sharp ways of following behavior, and behavioral targeting is a pointed way to reach a more efficient buying process, but there's still a bit more going on. Most search advertising experts spend entirely too much time with...

  9. FTC Updates Online Behavioral Ad Policy; Google Approves

    Threats to consumer privacy abound, both online and offline, and behavioral advertising represents just one aspect of a multifaceted privacy conundrum surrounding data collection and use. I would prefer that the Commission take a more comprehensive...

  10. Q&A with Ken Jurina, President and CEO of Epiar

    As to what the future holds, I think current behavioral trends and further improvements in the relevance and universal appeal of results provided by the search engines will continue unabated. Seriously, as president and founder of Top Draw and...