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  1. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Yahoo Shine: We recently unveiled several new digital magazines that dive deeper into the topics our users have come to love on Yahoo Shine and offer unique advertising opportunities for brands. While Yahoo Shine will be closing on July 31, through...

  2. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to leverage paid social to augment paid search efforts. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). Search is a huge driver of business (search accounted for...

  3. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Digital marketing agency 360i announced this week technology dubbed the "Digital Nervous System" (DNS) for search marketing that aims to reverse engineer the Google AdWords quality score to "automatically make recommendations that increase...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Use this example of metrics to benchmark your efforts against the competition and measure visibility, creative, and continuity. If we saw them advertising on a keywords several months back, and they are still advertising for it now, most likely it...

  5. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    While Google continues to enhance Google Analytics, many custom reports and calculations are related to paid advertising. Unfortunately, search engine algorithms don't care whether your SEO efforts were unintended or intentional when ranking the...

  6. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    Twitter Ads: Twitter is finally getting serious about advertising. This means you can actually get backlinks from your efforts. There's no other way to put this: If you aren't upping your content game in a big way this year, you're going to struggle.

  7. Social Advertising Revenues Forecast to Grow 31% in 2014

    With many social networks maturing over the past two years and investing in advertising platforms, it's only natural to see increases year-over-year in ad revenue. But with networks like Tumblr and Instagram joining the advertising game in late...