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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Use this example of metrics to benchmark your efforts against the competition and measure visibility, creative, and continuity. If we saw them advertising on a keywords several months back, and they are still advertising for it now, most likely it...

  2. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    While Google continues to enhance Google Analytics, many custom reports and calculations are related to paid advertising. Unfortunately, search engine algorithms don't care whether your SEO efforts were unintended or intentional when ranking the...

  3. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    Twitter Ads: Twitter is finally getting serious about advertising. This means you can actually get backlinks from your efforts. There's no other way to put this: If you aren't upping your content game in a big way this year, you're going to struggle.

  4. Social Advertising Revenues Forecast to Grow 31% in 2014

    With many social networks maturing over the past two years and investing in advertising platforms, it's only natural to see increases year-over-year in ad revenue. But with networks like Tumblr and Instagram joining the advertising game in late...

  5. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    The AdWords grader keeps this in mind by creating buckets for advertising accounts based on spend to compare one another against. Where do I need to focus my efforts to improve? Mobile advertising, with a focus on best practices.

  6. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Ninety percent of consumers who have interacted with a brand on social media are likely to recommend that brand, with 83 percent willing to try the brand themselves according to a study conducted by the Internet Advertising Bureau.

  7. Localization for International Search Engine Optimization

    Take the time to understand your audience, their behaviors, preferences, and habits, and your efforts will undoubtedly pay off. Not only are all of these questions part of putting together a solid marketing strategy, they also help you craft copy...

  8. Twitter Speak From @ to Z – Terms & Definitions

    or hashtag (e.g.video), you can manually retweet by doing some cutting and pasting, so it would look like this: "RT @sewatch Top 5 Ways to Optimize Your YouTube Marketing Efforts Using Analytics sewat.ch/HagErW by @purnavirji Great post!