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  1. Marin Software Adds Support for Russia's Largest Search Engine

    Advertising platform Marin Software announced support for Yandex - Russia's largest search service, which also serves Turkey, Ukraine, Belarus, and Kazakhstan. This is another win for global advertising support for the platform, as Yandex joins the...

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    If you can secure a paid search or display advertising budget to promote the content, that can also be very effective. If this is the case, you can shift the focus of your efforts to ensure that content gets marketed in such a way that it has the...

  3. Last-Minute SEO - Here Come the Holidays!

    Since organic generally converts better than paid, these techniques are typically used as a complement to and/or replacement for your organic efforts. Paid methods are items such as Google AdWords (the sections of the search engine that you pay to...

  4. Why Facebook’s New Cross-Device Tracking Tool Is a Game-Changer for Advertisers

    This new reporting from Facebook is game-changing in our ability to understand the consumer journey and correctly value and budget our mobile ads efforts. Though a user is the same person while using mobile or desktop, he is in a different mindset...

  5. Survey Says: Stop Making Assumptions About Your Content

    This means I can better control the message, ensure the brand is properly represented, and cut back on duplicating efforts across departments. Amidst all the discussion, there was one specific anecdote that had seemingly nothing to do with...

  6. Yahoo Retires Less Popular Products to Make Room for New Innovation

    Yahoo Shine: We recently unveiled several new digital magazines that dive deeper into the topics our users have come to love on Yahoo Shine and offer unique advertising opportunities for brands. While Yahoo Shine will be closing on July 31, through...

  7. Search Engine Strategies Coming to Atlanta in July, Registration Now Open

    How to leverage paid social to augment paid search efforts. The one-day conference will cover all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). Search is a huge driver of business (search accounted for...