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Advertising Dollars Offline Marketing

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  1. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    Savvy SEOs can use offline measurement to justify offline marketing dollars allocation for content outreach and onsite content optimization. SEO efforts competing for offline dollars has historically been tough, as comparing success metrics has...

  2. How the 'Digital Endcap' Can Help Improve Online Retailers’ Bottom Lines

    The holiday retail season is upon us and once again billions of dollars will be spent on advertising to drive sales and profit during the most important time of year. Brick-and-mortar endcaps have proven effective in the offline world.

  3. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    With the current innovation in search engine marketing (SEM) and the seismic shift of offline dollars to online, our industry is the Wild West with a lot of opportunity. Integrated agencies with strong digital arms will take their standard fare...

  4. 7 Stages of “Do Not Track” Grief: A Survival Guide for Analysts & Online Marketers

    While many in the community are bracing with the implications, others believe the feature won't have a significant impact on the industry’s ability to effectively optimize advertising dollars. Many of us have data at our disposal from offline...

  5. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Where it was that they once were worth a thousand words, images are now translating not only into words, but into real dollars for brands. Connecting digital experiences to offline and online retail provides a clear path of discovery, vetting, and...

  6. Super Bowl 2010 commercials featured (again) on YouTube AdBlitz

    But, knowledgeable sources say it costs hundreds of thousands of dollars to take over the YouTube homepage to reach tens of millions of viewers with an expandable masthead ad. I talked with Aaron Zamost of Google Corporate Communications this week...

  7. Mobile Coupons Offer Multiple Benefits

    It just hasn't generated a lot of advertising dollars yet. A perfect storm is forming to help enable mobile coupons to grow rapidly, providing marketers with two major benefits: the ability to influence purchasers in real time at point of purchase...

  8. Is the Bad Economy Bringing Branding Back?

    Advertisers are shifting their dollars from expensive traditional methods to the better deal that is online advertising. But this might lead to better deals for offline channels, which can make that integrated marketing campaign bloom.

  9. SearchDay | Measuring a Text Ad's Effectiveness

    Making the Most of Your Local Search Marketing Dollars VERTICAL SEARCH Clients often ask where they should spend their marketing dollars: online or offline, search or display? Obviously Google did not want their competitors grabbing the lucrative...

  10. SearchDay | Google's New Tools for Site Link Strengthening

    Making the Most of Your Local Search Marketing Dollars VERTICAL SEARCH Clients often ask where they should spend their marketing dollars: online or offline, search or display? Move Over George Soros Google Wants To Play In the Forex Space Posted...

  11. Making the Most of Your Local Search Marketing Dollars

    Clients often ask where they should spend their marketing dollars: online or offline, search or display? This reinforces that advertising consideration shouldn't be "either/or" as advertisers not represented in both the offline and online would...

  12. SearchDay | Where's The ROI?

    LITTLE BIZ Would you divert your offline marketing dollars to marketing that can be measured; where you can know how, where, and how much money you made from each ad buy? Yahoo Begins Offline Advertising Campaign for Search Posted by Nathania...