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  1. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    What he called "product placement on steroids" had generated "millions of dollars" in product sales for Beautychoice.com. For all their creative and advertising investments, major brands have only garnered only 3 percent of the 14.9 billion beauty...

  2. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Exactly the effect advertisers spend hundreds of billions of dollars on each year to achieve in the form of commercials. The trends described above are rapidly eroding the effectiveness of the majority of the investments brands are making in...

  3. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Where it was that they once were worth a thousand words, images are now translating not only into words, but into real dollars for brands. With consumers expecting to be able to get feedback, deals, and reviews while standing in a retail...

  4. Will Local Make up 70% of Mobile Ad Spending?

    Mobile Dollars and Sense In short, mobile local advertising, like most local media, includes both “national-local” advertisers (brands and agencies that target locally) and “local-local” (SMBs that advertise within their markets or service areas).

  5. Mobile Coupons Offer Multiple Benefits

    It just hasn't generated a lot of advertising dollars yet. Mobile advertising's promise of one-on-one dialogues with millions of consumers, and its ability to influence purchase decision-making at the point of purchase has generated a lot of...

  6. Key Themes in Online Travel

    Smart advertising is going to be your savior, and implementing strategic dayparting and re-targeting techniques will stretch your ad dollars even further. With so many well-established brands, and early adopters of SEO, is there any room for new...

  7. Leveraging Traditional Media Placements in an Online World

    However, when ad dollars are shifting at a rate faster than the usage decline, that tells me there's a unique opportunity to grab lead generation values at bargain prices. In order to succeed in an increasingly complex and competitive media world...

  8. SES Latino -- Interview with Conference Chair Nacho Hernandez

    Hispanic consumer controls as much as a trillion dollars in spending power. What does this mean to the major brands? In that track there's successful site architecture, [keyword” search terms, research and targeting, buying search engine advertising.