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  1. Search Engine Optimization in a Down Economy

    And, in lean economic times, the average marketer may have less patience. I'm hoping that soon I'll be able to act upon all those resumes on my desk and do my part to help in the economic recovery. Even if it isn't measured in actual dollars quite...

  2. Local Search Tactics for Tough Economic Times

    In tough economic times, small business owners tend to be better at targeting their marketing and advertising expenditures to tangible sales results more so than the large brands. In looking back through all my Search Engine Watch articles, I...

  3. Local Search: Where's the Love?

    Though overall ad spending is falling, economic factors could bode well for online local search as small to medium-sized business (SMB) advertisers demand more measurability and concrete ROI. But that doesn't necessarily mean that advertising...

  4. Where's The ROI?

    You're going to be amazed at the information you'll have at your fingertips, and the possibilities for growing your business, even in tough economic times. They were trying to decide how to spend advertising dollars over the holidays and weren't...

  5. SearchDay | Economic Depression 2.0

    In Tough Economic Times, Whither Search? Economic Depression 2.0 BRAND EQUITY Using some past economic low times as historical guides, what can the online world expect in the coming months? Is search insulated from our economic meltdown?

  6. SearchDay | In Tough Economic Times, Whither Search?

    In Tough Economic Times, Whither Search? Is search insulated from our economic meltdown? SEARCHING FOR MEANING The news about our world's economic conditions aren't just bad, they're insane. What will happen to advertising and marketing dollars as...

  7. In Tough Economic Times, Whither Search?

    The news and information about our world's economic conditions aren't just bad, they're insane. Is search insulated from our economic meltdown? The running cliché in the connected marketing world is that search is more accountable and therefore...

  8. Key Themes in Online Travel

    In today's tense economic times, there's even more on the line, so knowing exactly where every dollar is going and estimating the potential return of that spend, puts enormous pressure on the SEO/SEM personnel.

  9. Search Marketing & the Spanish Speaking Internet

    Economic and political instability in the region can impede ecommerce. Cultural, political and economic challenges are not necessarily insurmountable. Argentineans have invested twice as much money, as is in the US Federal reserve is in dollars or...