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  1. 360i Agency Says New Technology Reverse Engineers AdWords Quality Score

    Despite spending billions of dollars in the Google auction each year, unlocking the secrets to a higher Quality Score has proven difficult for brands since they have little information about the right timing, ratios or cause and effect that...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    I'll let you decide if the estimated PPC budget using our tax dollars of over $539,255 per month is a good Investment. If we saw them advertising on a keywords several months back, and they are still advertising for it now, most likely it is...

  3. Social Media Monetization in a 'Mobile First' World

    Turning Eyeballs into Dollars. Most social networking companies eventually monetize through advertising, and more specifically through "native advertising" – or non-standard ad units that are specific to the platform and are organically integrated...

  4. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    What he called "product placement on steroids" had generated "millions of dollars" in product sales for Beautychoice.com. For all their creative and advertising investments, major brands have only garnered only 3 percent of the 14.9 billion beauty...

  5. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Exactly the effect advertisers spend hundreds of billions of dollars on each year to achieve in the form of commercials. The top down, broadcast advertising model is a relic of the past. The trends described above are rapidly eroding the...