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Advertising Dollars

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  1. As Digital Ad Effectiveness Measurement Improves, Are Branding Ad Dollars Ready to Follow?

    A significantly improved ability to prove the impact of digital advertising means that branding ad dollars can be expected to continue to shift to the Internet. These common parameters can certainly help facilitate the flow of dollars toward digital.

  2. Win Earned, Owned and Even ‘Paid’ Links With Content

    But as digital grows up to become a competitor for those ad dollars it is also time for us to begin thinking, and talking the language of the wider advertising world. The key to Facebook ads, like any other form of digital advertising for that...

  3. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    Savvy SEOs can use offline measurement to justify offline marketing dollars allocation for content outreach and onsite content optimization. SEO efforts competing for offline dollars has historically been tough, as comparing success metrics has...