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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    I'll let you decide if the estimated PPC budget using our tax dollars of over $539,255 per month is a good Investment. If we saw them advertising on a keywords several months back, and they are still advertising for it now, most likely it is...

  2. Social Media Monetization in a 'Mobile First' World

    Turning Eyeballs into Dollars. Most social networking companies eventually monetize through advertising, and more specifically through "native advertising" – or non-standard ad units that are specific to the platform and are organically integrated...

  3. YouTube Vloggers and Haul Girls Crush Big Beauty Industry Brands [Study]

    What he called "product placement on steroids" had generated "millions of dollars" in product sales for Beautychoice.com. For all their creative and advertising investments, major brands have only garnered only 3 percent of the 14.9 billion beauty...

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Exactly the effect advertisers spend hundreds of billions of dollars on each year to achieve in the form of commercials. The top down, broadcast advertising model is a relic of the past. The trends described above are rapidly eroding the...

  5. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    The benefits of getting your content in front of someone looking for a product or service in your vertical, as opposed to throwing marketing dollars against the wall and seeing what sticks, are clear.

  6. Search Revenues Hit $8.7 Billion in First Half of 2013

    Digital has steadily increased its ability to captivate consumers and then capture the marketing dollars that follow," said Randall Rothenberg, President and CEO, IAB. Despite concerns about ad spend being down, the Interactive Advertising Bureau...