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  1. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The purest source of this information is the department responsible for delivering that information (i.e.field representatives, product development, salespeople, customer service, etc. Ninety percent of consumers who have interacted with a brand on...

  2. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    The severity of this is such the Department of Homeland Security has sent out this missive. Your advertising networks are likely to be one of your biggest security holes on your website. Most of the advertising networks, even the biggest, let...

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    The people that work at the Oklahoma Tourism and Recreation Department (OTRD) truly embody the authenticity and natural joy of the state itself. According to OTRD, these results catapulted TravelOK.com into the number one spot among state tourism...

  4. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    The Justice Department certainly hasn't been bashful about asking various search engines and social media platforms to share privileged data before – even without a warrant. It certainly helps them harvest the data upon which their advertising...

  5. Cyber Monday Traffic, Mobile & Ad Spend All Up on $1.46 Billion Shopping Day

    Department stores continued to offer compelling deals and promotions that drove sales to grow by 43.1 percent over Cyber Monday 2011. In aggregate over the five days, paid search spend by retailers increased 43 percent and cost-per-click increased...

  6. Google Accused of Being Too Slow to Derank Pirate Websites

    However, Google has been accused of being too slow about it, and now faces the prospect of a review by government mandarins at the Department of Culture, Media and Sport (DCMS). The department told the Guardian that it is considering its options.

  7. Going Global: Localize Your Message for Holiday Retail Traffic

    The department store offers womens wear, mens wear, childrens wear, home, and health and beauty products. Now, German shoppers are increasingly turning to a British department store when they shop. Holiday” has different meanings for different...

  8. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    Our leadership team and membership community are already assisting the U.S.government: for example, we are currently working with the Department of Labor on the classification of job roles. Laura Sullivan, Advertising Practices