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  1. Twitter Launches Tailored Audiences Retargeting Product

    By late 2011, they'd a falling out and Twitter CEO Dick Costolo gave the first hint that their deal with Google was in peril (remember, this was after Google+ -- a social competitor – launched). Even then, there was speculation that Twitter blocked...

  2. Google Buys Frommer’s Travel Guides in Yet Another Contested Move as a Content Publisher

    Google actually tried to buy Yelp in 2009, though the deal didn’t go through. Just before Google announced the Frommer’s deal, Yelp was trading at over $26. Yelp aren’t the only ones unhappy about the Frommer’s deal.

  3. Will Yahoo Torch its Search Deal With Microsoft, Outsource Search to Google?

    Less than a year later, Microsoft and Yahoo struck a 10-year search deal in which Bing would power Yahoo’s organic search results and Yahoo would sell search advertising, with adCenter being the self-service ad platform for both companies.

  4. Top Level Trends of SEM Worldwide in 2010 and 2011

    When Google entered it was said it would never understand or be able to deal with the Icelandic language, as it was too complex. Google is the main search engine, with close to 66 percent of the U.S.market; Yahoo is around 16 percent; Microsoft...