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Advertising Contextual Search Google Mobile

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  1. Google: 88% of Mobile Search Ad Clicks are Incremental to Organic Clicks

    Andy Miller, Google's Head of Global Mobile Search Solutions, writes in the announcement: "By upgrading to enhanced campaigns, advertisers can effectively reach consumers using mobile devices based on contextual signals like their location and...

  2. Google Social 'Layers', Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

    Facts and Trends about Contextual Advertising - Search Engine Journal Local & Mobile Search Apple devices represent a minority of mobile users and aren't for the budget-conscious. IAd lacks the reach brands are looking for: Publicis exec - Mobile...