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  1. AdMob Now Has Google Analytics Integration, Tag Management for Content Experiments

    AdMob, Google’s mobile advertising platform, has announced a couple of new updates. A few months ago we announced Google Tag Manager for apps, today we are enabling content experiments: an easy way to set up and run experiments to change anything...

  2. Google AdWords Adds Consumer Rating Annotations

    or 'Which mobile service provider do you use? AdWords said it only shows "your business’s highest survey ratings, emphasizing the areas where your customers notice you’re doing a great job," and that data gleaned from Google's Consumer Surveys...

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Retarget Website Visitors on Mobile Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with...

  4. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Mobile SEO will grow due to 77 percent of smartphone users who utilize Google's Android to surf online (and you thought Google wasn't a player in the Chinese market). Global mobile advertising is projected to rise 37.4 percent in 2014 to reach...

  5. How Video Site NDN is Driving 500 Million+ Video Views Per Month

    These feature responsive (mobile-friendly) design along with display opportunities for advertisers. The top four U.S.online video content properties in comScore's December 2013 U.S.online video rankings are well-known brand names: Google sites...

  6. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    Social video advertising - which sits at the intersection of social, mobile and video, the three hottest trends in digital marketing - has long been overshadowed by TV. SW: I would say that shorter content works better for mobile, for a number of...